Adobe AD0-E301 : Campaign Standard Developer Exam

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Exam Number : AD0-E301
Exam Name : Campaign Standard Developer
Vendor Name : Adobe
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AD0-E301 test Format | AD0-E301 Course Contents | AD0-E301 Course Outline | AD0-E301 test Syllabus | AD0-E301 test Objectives

Exam number: AD0-E301
Exam name: Adobe Campaign Standard Developer
Certificate level: Certified Expert
Status: Active
Available languages: English
Number of questions: 50
Formats: Multiple choice and multiple select
Duration: 90 minutes
Delivery: Online proctored (requires camera access) or test center proctored
Passing mark: 64% or 550 using a scaled score format of 300 to 700

Intended audience
Exam information
Minimum candidate experience
Exam objectives and scope
Online sample test
Preparing for the exam

Exam Objectives and Scope

Section 1: Adobe Campaign Standard Solution (13%)
Enumerate Adobe Campaign Standard concepts and capabilities

Section 2: Data Modeling and Data Management (28%)
Extend the data resource
Configure settings for data viewing and filtering
Manage data in Adobe Campaign Standard

Section 3: Campaign Setup (28%)
Use templates
Configure workflows
Configure landing pages
Configure profiles and audiences
Configure personalization
Configure typology

Section 4: Administration (10%)
Configure organizational units
Configure security
Apply processes on packages
Apply processes to execute a workflow

Section 5: System Configuration (10%)
Configure external accounts
Describe resources for GDPR compliance

Section 6: Monitoring (8%)
Enumerate solution monitoring options
Interpret log files
Explain the double opt-in setup
Configure notification settings

Section 7: Reporting (3%)
Configure custom reports

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Adobe Campaign testing

How Adobe makes use of statistics To inform improved reports | AD0-E301 PDF Dumps and Study Guide

To sharpen your storytelling and make your manufacturer stand out, we’re introducing a distinct version of Forbes Connections the place we interview proper entrepreneurs.

The numbers are in—and proves that statistics tells the most suitable story.


We’re kicking off with Adobe, a brand that knows a way to inform terrific reports. because the place of work transformed amid the pandemic, Adobe sought to support enterprise leaders and CIOs adapt and continue to power increase during this new atmosphere—and that they used records to inform the story.

Adobe and Forbes Insights carried out a survey of more than 500 senior digital and technology executives from North america and Europe. The purpose of the look at become to educate business choice-makers into the way to seamlessly transform their office and workflows for the improved.

The findings have been published in a report and featured at both the Forbes CIO Summit and Adobe’s celebrated summit. among the many most compelling: 86% of executives stated workflow utility should be very essential to be triumphant in managing a distributed or hybrid body of workers. 

The statistics within the survey also suggested the multi-platform crusade that came subsequent and helped Adobe boost its company in an uncertain market. How? As a special version of Forbes Connections, we interviewed Adobe’s director of business advertising for digital media, Marc Blakeney, about how Adobe makes use of data to tell more suitable experiences.

“if you're attempting to inform a somewhat disruptive market, a relevant market-leading story, you need to inform it in a way that's defensible,” says Blakeney. “statistics makes it defensible.”

in case you need to defend your brand in opposition t uncertainty, try his 4 assistance under.

Tip #1: Shift your advertising method from ‘interior out’ to ‘backyard in’

First thing’s first, you should advance relevancy—and that means going backyard in.

in keeping with Blakeney, an “outside in” method capacity sharing what peers are saying together with your purchasing neighborhood whereas giving them insight into why this information is valuable to them. And the finest approach to know what peers are saying? Ask them. you could then use that information to convey out the needs and interests of your goal audience and tailor messaging toward that purchasing neighborhood.

“When setting up a crusade, it’s essential to make sure it’s important to your target audience, and it talks to them in a language that’s crucial to them,” explains Blakeney. “Get to grasp what they care about as a result of when you understand the place their head is at, it means that you can enhance marketing content this is ‘backyard in’ versus ‘inside out.’”

Accelerated business is an award-winning campaign helping companies accelerate into the future of work.

Forbes content material Studio

This strategy differs from the common “inside out” strategy when your messaging makes a speciality of what you’re promoting. in its place, it invitations your audience in. “folks are lots much less attracted to hearing about the newest thing you are trying to promote, like a new release or a brand new widget,” says Blakeney. “they may be attracted to tips to help them.”

Tip #2: Survey your buying neighborhood according to your story arc 

Tip #2: Survey your purchasing group in response to your story arc 

A survey is one of the most appropriate the right way to acquire insights without delay from your community and create a compelling story for your viewers. however where do you beginning? in keeping with Blakeney, it’s with the story arc.

“You need to put yourself to your goal viewers's footwear,” explains Blakeney. “here is your beginning aspect, and it might support you consider through what the message should still be and what story arc you wish to take someone in opposition t.” 

“according to those insights, that you could lower back your approach into what types of questions will deliver the story forward.” To support get you began, Blakeney suggests the following steps: 

  • bring together and think about the records you already have from other advertising initiatives 
  • Create your speculation in line with the place you feel the story arc will go and how which you could assist your buying neighborhood
  • Use your speculation to increase the questions that you just are looking to ask your audience
  • start with greater questions and then whittle them down to essentially the most meaningful ones
  • Pilot your questions to a examine viewers so you can check your hypothesis 
  • adjust, refine and reframe survey questions as essential 
  • “if you've accomplished your homework upfront, you will not be too some distance off for your speculation,” says Blakeney. “What you might be doing subsequent is satisfactory-tuning questions to align the responses superior to the story arc whereas, on the equal time, adjusting the narrative around that story arc.”

    Tip #3: connect your dots and your information with the appropriate third-birthday celebration companion

    Adobe, who’s partnered with Forbes on notion management content and surveys, is gearing as much as dive deeper in 2022.

    “If we tried to connect the dots ourselves, we would probably join them a bit of otherwise than with Forbes,” says Blakeney. “Having the appropriate accomplice in developing the content material truly helps to join the dots as a result of they have already got a pulse of what is happening out there.”

    once you finalize your questions and get your effects, what you're going to finally end up with is… numbers. From there, a 3rd-party associate can assist you convey out a narrative from the records and contextualize it with tendencies in the market. 

    The facts within the survey helped train the multi-platform crusade that got here next.

    Forbes content material Studio

    “if you do it yourself, and or not it's basically a self-pushed survey or a file, it would not grasp the same cost as it does with a third birthday party that's principal to your goal audience,” explains Blakeney, “in case you force it internally, you're going to finish up with an ‘internal out’ message vs. an ‘outside in’ one.” 

    “Plus, when or not it's on a 3rd birthday celebration paper like Forbes, it comes with validation that it isn't simply Adobe speakme, it’s what the market is saying.”

    Tip #4: Invite your viewers and your data into the conversation   

    Having meaningful statistics isn’t sufficient. To have a truly impactful campaign, your statistics needs to create a meaningful conversation.

    “we have now gotten all kinds of ABM, content syndication, e-mail nurture campaigns, and we’re seeing a an awful lot greater engagement and conversion expense from these presents compared to other items of content material that we now have,” starts Blakeney. “however the place I felt and have considered this in fact work neatly for us is in bringing the narrative out in roundtable pursuits.”

    virtual routine and customized webinars had been a vital storytelling device Adobe used to have interaction with CIOs and leaders on the future of the hybrid body of workers in actual-time.

    Forbes content material Studio

    “The roundtable hobbies are in fact cool as a result of we see talk among peers on the place they see issues going whereas also allowing us to continue asking the right questions. And via adding to the conversation, as a seller, that you would be able to go away choice-makers feeling like they walked far from a superb discussion with new insights, and it’ll make them that an awful lot extra interested in a observe-up conversation afterward.”

    Thoughtfully curated movements paired with information permit leaders the possibility to have interaction in a meaningful peer-to-peer speak to be aware what's working and what's not working. “You want to be at the table with those leaders, and having records-driven research vital to your decision-making audience gives you a seat at that desk.”

    5 brief guidance 

    The summary? information tells the ideal story. And in case you need greater concepts to tell yours, here are some additional information from Marc Blakeney: 

  • embody flexibility and listen to your viewers (do not maintain yourself tied to pre-conceived story arcs or messages).
  • acquire responses, certified leads and create a pipeline the use of gated content, so you comprehend who the folks you’re advertising to are.
  • Use a mix of self-owned and paid media channels to enlarge your message and purchase greater responses.
  • Collaborate with somebody on the survey who's good with content to bridge the speculation and the questions, after which carry your insights and effects back to your internal stakeholders to exhibit them the place it’s headed.
  • suppose out of the box on the way you get insights out of your viewers (e.g., asking survey questions in a digital experience or roundtable discussion.)
  • What subjects do you need us to cover in these particular variations? ship us your ideas, and we may feature you in a future particular version!

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